In 2015 I opened an Instagram account called Wrist Enthusiast and started posting about watches, and I never really stopped.

Back then I was a litigation attorney in New York City. I spent twelve years practicing, at big firms and small ones. I was good at it. I also spent a lot of those years quietly obsessed with watches: reading about them, saving for them, learning why one felt right on the wrist and another didn't. Wrist Enthusiast was where that obsession went. It was a place to talk with people who cared about the same small, strange, wonderful things I did.

It grew. What began as an Instagram account became a blog in 2021, then a YouTube channel and a podcast in 2023. Somewhere in there it stopped being a hobby and became the thing I actually wanted to do. I'd spent more than a decade making arguments on behalf of other people. I wanted to make something of my own.

Here's the part I didn't expect. Years of reviewing other people's watches turned out to be an apprenticeship. When you handle that many, when your job is to notice what a brand got right and what it settled for, you develop opinions. Strong ones. About case thickness, about how a bezel should feel under your thumb, about the difference between a watch that's designed and a watch that's merely assembled.

I kept running into the same frustration. So many watches were almost. Almost the right size. Almost thin enough. Great movement, disappointing bracelet. Beautiful dial, wears like a hockey puck. I'd finish a review thinking, I know what I'd change.

Wren is WRist ENthusiast, and also a small, unshowy bird I've always liked. It was me finally answering that frustration. Not a watch designed by committee or reverse engineered from a spec sheet, but the watch I'd been describing in my own reviews for years. An everyday watch, for everyday enthusiasts, made by an enthusiast who'd handled enough of them to be picky.

Wren is Swiss made, assembled in Switzerland with Swiss movements, and designed in New York City. Every Wren so far has been a dive watch rated to 200 metres, built to actually be worn. To swim in, to knock around, to put on in the morning and forget about until someone asks.

We use standard Swiss movements on purpose, so that any competent watchmaker can service your watch for decades, with or without us. We put both a bracelet and a strap in the box, because you shouldn't have to pay twice to wear your watch two ways.

We're small, and independent, and I still answer a lot of the emails. I think that's a feature. When you buy a Wren you're buying from the person whose name is on the story page, who came to this from the same side of the glass display case you did.

That's about to change. It is the biggest step this brand has taken, and when it is ready, this is where you will read about it first.

I spent twelve years arguing other people's cases. Wren is me making my own. Thanks for being here for it.